Why Esmi

At esmi, it is our passion to feed your skin using only the highest quality ingredients to deliver results driven, vegan skincare and makeup. We are committed to healthy skin regimes with a less is more approach—no harsh chemicals, parabens, SLSs or fillers—but still containing high levels of actives, antioxidants and vitamins, for environmentally conscious skincare that delivers results. Customers can use esmi with confidence, knowing they are buying 100% ethically sourced, cruelty free, Australian skincare and makeup.

esmi Skin Minerals presents strong value based around the following key principles


Affordable, easy to use products to allow everyday women to experience improved skin, great results and above all improved confidence.

Treatment Based

Our active ingredients go beyond our skincare line, right through to the foundation range. Our vision is to complete a full skin service by feeding the skin from cleansing all the way to the end product that a vast majority of women use on their skin – a foundation.


100% ethically sourced, Cruelty-free, Vegan and Australian made high-quality products manufactured under strict guidelines and subject to thorough quality control.

Always Fresh

Manufactured weekly and close to Makeup Cartel Head Quarters, our products are always fresh so you'll never receive old stock.

Partner Benefits

Strong Brand, Unique Position

Innovative products giving you the competitive edge.

Training Resources

For your staff on product knowledge and use, sales and marketing.

Marketing Support

Our growing fanbase is your advantage, plus we supply merch and POS.

Price Point

Affordable for everyone, great value, plus bulk discounts.

Excellent Markup

Increase your revenue and profitability.

Customers find you

Through esmi.com.au stockist locator and customer service, we refer customers to you.

Esmi Partners experience with us the following benefits

Increased average spend in the skin category increasing their revenue and profit

Returning customers 70% of total sales - customers really buy into the feel and philosophy of the brand and are loyal.

Growing number of online influencers already totalling over 20m in followers

For more information please email wholesale@makeupcartel.com.au

Become a Stockist