Brand Story

Makeup Cartel was created by Advanced Dermal Aesthetician, Evette McEwan, to bring easy, effective, pro-quality makeup and skincare to busy women—fast results, no fuss.

“The results speak for themselves with hundreds of heartwarming messages from
customers sharing their stories of improved skin, great results, and above all, improved confidence.”

Our mission is to make high-performance makeup and skincare that's easy to use, delivers fast results, and fits seamlessly into real life.

PONi Cosmetics was launched with a passion for creating flattering, foolproof products that suit all skill levels—fun, affordable, and always cruelty-free. PONi quickly became a go-to for brow and lash pros across Australia and beyond.

Next came esmi Skin Minerals, born from a need for Australian-made mineral foundation with real skin benefits. What began with our best-selling liquid foundation has grown into a full skincare range, supporting healthy, radiant skin from cleanse to coverage.

Then came Lip Heroes—our bold, vegan lip line developed over three years of dreaming, researching, and formulating the perfect pout products. From concept to creation, we research, test, and design every product with care.

Most recently, we introduced Sun Skills, a high-performance SPF range made to simplify sun protection without compromising on skin feel, wearability, or skin health. It’s sunscreen, upgraded.

From concept to creation, we research, test, and design every product with care. With more exciting innovations on the way, Makeup Cartel continues to be a trusted partner for beauty professionals worldwide.