Why Partner With Us?

Join the growing community of beauty professionals who trust Makeup Cartel to deliver quality, innovation, and customer-loved products.

Let’s grow your business, beautifully.

Trusted by Professionals, Loved by Customers

Makeup Cartel is more than just a
collection of beauty brands — it’s a carefully curated lineup of
high-performing, easy-to-use products designed with both professionals and
everyday users in mind. We’re proud to be an Australian-owned company, creating
standout brands that meet real needs in the market, and deliver consistent
results your customers will love.

Pro-Quality, Made Easy

Our products are created by beauty professionals who understand the fast-paced demands of the industry. Every formula, applicator, and finish is designed to be easy to use, quick to apply,
and deliver visible results — whether it’s on a salon client or a first-time
makeup user.

Brands Your Customers Will Ask For

We’re the name behind cult-favourite
brands like:

  • PONi Cosmetics – Beloved by brow and lash professionals for its fun, affordable, and foolproof products.
  • esmi Skin Minerals – A leading skincare-meets-makeup brand focused on healthy skin, vegan
    ingredients, and treatment-based formulations.
  • Lip Heroes – Bold, high-performance lip products that are vegan, cruelty-free, and
    packed with personality.
  • Sun Skills – Our game-changing SPF range designed to make daily sun protection simple, wearable, and skin-friendly.

Each brand has a loyal following, strong retail appeal, and the kind of shelf presence that draws attention.

Stocking Made Simple

When you stock Makeup Cartel, you’re not just adding great products — you’re getting:

  • Easy online wholesale ordering
  • Fast, reliable shipping across Australia and worldwide
  • Marketing assets and education support
  • Responsive customer service
  • A partner that understands your business

Ethical & Effective

We stand firmly by cruelty-free practices, and most of our products are vegan. Our formulations combine high performance with skin-loving ingredients — no fluff, no fillers, just real results.

Grow With Us

Whether you’re a boutique salon, a makeup artist, or a large retailer, stocking Makeup Cartel means aligning with a brand that’s constantly innovating. With new products, shades, and categories regularly in development, there’s always something exciting to offer your customers.